To build brand love and spark fresh conversations in Melbourne, we partnered Verve with Swingers: The Art of Mini Golf, a bold, feminist installation launched during Victoria’s largest arts festival, RISING. As Supporting Partner, we brought our key message, “Change happens when you break the rules,” to life through cheeky, creative touchpoints: the custom-made Putt Smut rulebook, limited-edition Rulebreaker socks, and scroll-stopping social content. From a viral IG comp to playful lead gen and content collabs with festival talent, this values-led activation put Verve in front of 35,000+ culture lovers and positioned us as a bold, ethical super fund that shows up where it matters.
